Electric vehicles are becoming part of everyday life in Saudi Arabia, and alfanar is proud to support this change. We’ve partnered with Mohamed Yousuf Naghi Motors – Jaguar Land Rover, to supply our trusted alfaCharge home charging solutions to new Jaguar and Land Rover electric and plug-in hybrid owners across the Kingdom. 

This partnership is more than just a technical integration — it's a joint step toward creating a smarter, more sustainable future of mobility for the Kingdom. 

Held at the Jaguar Land Rover showroom in Sulaymaniyah, Riyadh, the signing ceremony celebrated a collaboration grounded in shared values: quality, innovation, and national expertise. Both companies — proudly rooted in Saudi Arabia — are working together to enhance the EV ownership experience with local solutions tailored for local needs. 

Under this partnership, every new EV or PHEV purchased from Jaguar Land Rover Saudi Arabia will include a professionally installed alfaCharge 22 kW AC home charger, complete with site survey, warranty, and full after-sales support from certified alfanar technicians. 

Rhett Maxwell, Managing Director of Jaguar Land Rover Saudi Arabia at MYNM, commented: 
“This collaboration is more than just about charging — it’s about readiness, reliability, and reimagining what electric ownership can look like in Saudi Arabia. As our electric lineup grows, we are proud to work with a local partner like alfanar to deliver meaningful value to our customers.” 

Eng. Abdulraouf Eizzi, General Manager of Project Sales at alfanar Electric, added: 
“With this collaboration, we’re empowering Jaguar and Land Rover customers to charge with confidence. alfaCharge is proudly developed in Saudi Arabia to meet the highest global standards — and we’re excited to play a part in shaping the future of sustainable mobility in the Kingdom.” 

As electric mobility rapidly expands in line with Saudi Vision 2030, this partnership represents a bold and local response to global challenges — ensuring that innovation, convenience, and trust remain at the core of the customer experience. 

alfanar and Mohamed Yousuf Naghi Motors – Jaguar Land Rover are ready to power what’s next.